When you think of traditional underwear and loungewear brands, Jockey almost always comes to mind. The label’s roots date back to 1876, and Jockey has built its reputation on everyday comfort, functional design, and clothing that feels like a second skin. But in today’s market, where fast-fashion brands are more affordable and newer premium labels are more eye-catching, the question remains: Is Jockey still worth its price?
To answer this question honestly, we’ll take a closer look at what the brand does best, where it struggles, and how its products compare to expectations.
Jockey has always positioned itself as affordable luxury—not the cheapest option in stores, but not too far into the high-end category either. The brand’s focus is on comfort: underwear, bras, boxer shorts, nightwear, socks, and athleisure basics.
Over the years, Jockey has developed signature product lines, including:
These categories give Jockey an advantage on the fundamentals, but opinions differ when it comes to pricing.
Jockey isn’t “cheap.” A three-pack of women’s underwear can cost $30 to $36, while a multipack of men’s boxer briefs often costs between $28 and $40. Compared to alternatives from big-box stores, that’s a significant price increase.
So what are you paying for? First and foremost:
However, as some long-time customers note, the quality isn’t as good today as it was ten years ago. The fabrics are thinner, and some items don’t last as long—raising doubts about whether the high price is still justified.
Let’s break it down by category:
This is Jockey’s bread and butter. The Seamfree® and No Panty Line Promise® collections deliver exactly what they advertise: smooth fits and invisible comfort. Men’s ActiveBlend® boxers are also strong performers, with breathable fabrics that stay dry.
Jockey doesn’t market itself as a lingerie brand but leans into practical support. Their wireless bras, sports bras, and bralettes are designed for comfort over glam.
Soft cotton sleep pants, tees, and joggers are surprisingly durable and remain a quiet customer favorite. The fit is relaxed but not sloppy, making them good for both sleeping and casual lounging.
Jockey socks, undershirts, and tanks do their job well. The cotton tanks are especially popular for layering under workwear.
Here are some imaginary, yet realistic, excerpts from customer reviews to give your review authenticity and relatable voices:
The answer depends on what’s most important to you.
At its best, Jockey is the brand you don’t think twice about – because everything simply fits, feels, and functions as it should. This reliability ensures loyal customers keep coming back, even if the price is higher than mass-market alternatives.