Lulus Review: Fast Fashion Chic or Just Hype?

Lulus is one of those names you frequently see when browsing trendy dresses, social media fashion tips, and clothing recommendations. The appeal lies in the variety of styles, affordable party wear, and online convenience. But does Lulus offer consistent quality, a great fit, and lasting value? Below, you’ll find my in-depth assessment—from the brand’s strengths and weaknesses to detailed reviews of five representative styles and user feedback to help you decide if Lulus is right for you.

Brand Overview & Positioning

Lulus began as an online fashion retailer focusing on women’s dresses, occasion wear, and seasonal trends. Over time, the company expanded its offerings to include tops, rompers, knitwear, and more. Their niche is “affordable glamour”—pieces that look elegant or chic without the luxury price tag.

Some things you should know about their promises:

Many styles for special occasions (weddings, parties, formal events)
Fast product turnover – many new styles, seasonal releases, limited editions
Online principle: Custom sizing, home fitting, and return policy are important.
Frequent promotions, special offers, and incentive pricing (discounts, codes, bundle offers)

Given the fast-fashion bias, Lulu’s ability to balance trend awareness, fit consistency, and acceptable durability is crucial.

Pros

Wide variety / style options — They offer many cuts, prints, and silhouettes, making it easier to find something that suits your taste or event.
Accessible price points — You can find occasion dresses or statement pieces for less than many boutique or designer brands.
Frequent discounts & deals — Because they run promotions often, you can get good bargains if you time them.
Reasonable quality for the price — Many customers say the pieces look nicer than they expect at that price, at least for occasional wear.
Convenient online shopping — Visual pages, filtering, try-on policies, and return options make browsing easy.

Cons

Inconsistent sizing / fit — Many users report that sizes vary greatly between styles, making it difficult to predict what will fit.
Variable fabric quality — Some pieces feel thin, delicate, or prone to snags or shedding.
Durability concerns — After repeated wear or wash, some garments lose structure or show wear more than expected.
Return costs / policies — Depending on your location, return shipping or restocking fees can eat into the value.
Expectation vs reality — Some users feel that the in-photos styling, fabric drape, or color looks better than in-person product.

Product Reviews:

Here are my impressions of the five points you listed—strengths, disadvantages, and who each is suitable for.

Impressive Flirt Olive Green Mesh Ruched Mock Neck Midi Dress

A midi-length dress with ruffled net, a stand-up collar, and a fitted silhouette.

Strengths

Eye-catching design: the mesh overlay and ruching add texture and visual interest.
Dressy enough for events without being overly extravagant.
The olive green hue is a versatile neutral that flatters many skin tones.

Weaknesses / Caveats

Mesh fabrics can snag or loosen over time, particularly at seams or under stress.
The ruched areas may pull or stretch if the underlying fabric isn’t robust.
Fitted silhouettes demand precise sizing — if you size slightly off, you might feel constrained or see pulling lines.

Best For

Formal parties, dinners, or semi-formal occasions. A good pick if you find your size fits well; less ideal for rough everyday wear.

Simply Ideal Red Cutout Long Sleeve Top

A striking red top with cutout details and long sleeves.

Strengths

Striking design detail: The neckline adds fashionable flair.
Long sleeves make it more versatile in cooler weather or indoors.
Red is a bold choice – good for making a statement.

Weaknesses / Caveats

Cutouts may expose edges or tension; seams must be neat to avoid fraying.
The red color may fade or bleed, especially when exposed to sunlight or frequent washing.
The fit around the neckline area must be precise; mass or stretching stress can distort the shape.

Best For

Stylish evening wear, combined with skirts, high-waisted trousers, or layered looks. Use with caution and avoid overstretching.

Molinetto Navy Blue Lace Ruffled Tiered Sleeveless Maxi Dress

A sleeveless maxi dress in navy lace with a tiered ruffle design.

Strengths

Elegant, romantic design: lace and tiers create great movement and visual depth.
Maxi length is good for formal occasions, beach or resort events.
Navy blue is flattering and less prone to staining or see-through than lighter colors.

Weaknesses / Caveats

Lace is delicate: seams, underlayers, and the integrity of the lining are crucial.
For heavy fabric, multiple layers can add weight or bulk.
A sleeveless design means that the seams on the arms and armpits must be well finished – cut edges or stretching errors may be visible.

Best For

Weddings, garden parties, warm-weather evening events, or special vacations. Handle with care when wearing and cleaning.

Cultivated Poise Navy Blue Tweed Romper

A romper made of navy blue tweed fabric.

Strengths

Unique piece: Rompers combine lightness with style and tweed adds texture and structure.
Tweed can give a more structured look and help the romper retain its shape.
Navy tones go well with many styling combinations (jackets, shoes, accessories).

Weaknesses / Caveats

When it comes to rompers, the fit (torso length, waist position, inseam) is a delicate matter, so the size must be determined precisely.
Tweed often contains fibers that can snag, pill, or fray over time.
Gaps between stretchy and non-stretchy fabric must be compensated for – this can lead to unpleasant pulling or stiffness.

Best For

Daytime events, brunches, smart-casual occasions. A good alternative to dresses when you want comfort and structure.

Get the Look White Loose Knit Sweater Tank Top

A lightweight, white, sleeveless knit vest or tank top.

Strengths

Very versatile layering piece: over dresses, under blazers or as a summery sweater top.
Loosely knitted fabrics create a relaxed, airy look while maintaining a certain structure.
White is classic and goes with many colors.

Weaknesses / Caveats

White knitwear is unforgiving: stains, discoloration, or yellowing can quickly become visible.
Loose knitwear can easily get caught – jewelry, nails and rough surfaces need to be cared for.
Transparency: If the knit is open, you need a good underlay.

Best For

A casual layered outfit for transitional seasons in cool weather, paired with skirts or high-waisted trousers. Use a gentle wash cycle and store carefully.

Comparative Impressions & Suggestions

All five pieces reflect what Lulu does well: trendy, eye-catching designs, fair prices, and a forward-thinking flair. But they also highlight the risk areas of fast fashion: delicate fabrics, fit sensitivity, and durability.

If I were to shop there:

I would focus on a budget for occasional wear—and accept that not every piece will last for years.
I would look at customer photos, read size and fit information side by side, and order two sizes to try on if possible.
I would avoid basics (white knits, delicate lace) for frequent everyday wear unless the piece feels sturdy.
For important occasions (weddings, photoshoots), I would use Lulu wisely—choosing styles that I can return quickly or try early.

What Customers Are Saying?

Lulus receives mediocre reviews on review sites: Many users are enthusiastic about the style and selection, but also mention inconsistent quality or sizing issues.
In forums and social media, one user commented: “Lulus is way too expensive, and I also find the inconsistent sizing awful.”
Others are positive: “I’ve only bought special occasion dresses from Lulus, but they’re consistently good quality, true to size, and not overpriced.”
On BBB, some customers have reported issues: poor quality, difficulty returning, and hidden fees.
Review sites often praise pieces that “exceed expectations” if you choose the right style and size. However, the caveat is always: “If it fits well and you take care of it.”

These voices portray Lulus as a brand with potential and charm, but where careful browsing and realistic expectations are essential.

Shipping Policy

Lulus offers several shipping options within the US. Standard shipping is $5.00, and orders are typically processed within 1–2 business days before shipping. Standard shipping typically takes approximately 7–8 business days to deliver.

For faster delivery, customers can choose express services:

3-day shipping for $9
2-day shipping for $18
1-day shipping for $25

Orders placed before 10:00 AM PT (1:00 PM ET) on business days will be shipped the same day; otherwise, they will be processed the next business day. Deliveries to Alaska, Hawaii, and the US territories may take longer (sometimes up to 8–21 business days) and may incur different rates.

Free shipping promotions are occasionally available, usually based on minimum order values or special offers. You will receive tracking information after shipment. Please note that shipping costs are non-refundable once an order has been shipped.

Return Policy

Customers have 21 days from the delivery date to return items. Items must be unworn, unwashed, undamaged, and include the original tags and packaging. Items with signs of wear, missing tags, or soiled surfaces may not be accepted.

For returns from the US, a prepaid return label will be provided. A $5.95 fee will be deducted from the refund for each label used. Refunds will be issued to the original payment method after the return is processed.

Stricter rules apply to sale items:

Sale items over $20 can be exchanged for a different size (if available), but cannot be returned for a refund.
Sale items under $20 cannot be returned, refunded, or exchanged.

Exchange Policy

Lulus offers free exchanges of the same item for a different size, provided the request is made within the 21-day return period. Once the exchange is initiated, customers must return the original item within 10 days of receiving the replacement item. Failure to return the item within this timeframe may result in a charge for the replacement item.

Exchanges are only possible for the same product in a different size and are limited to one exchange per item. Availability depends on stock at the time of the request. Currently, exchanges are only possible within the USA.

Final Verdict

Lulu’s isn’t perfect, but if used carefully, it offers more than many fast-fashion brands. It leans more toward fast-fashion chic than true luxury, but that’s not inherently a bad thing. If you understand the trade-offs—treating some pieces as special-occasion wear, being mindful of sizing variations, and handling delicate fabrics with care—Lulu’s can be a valuable resource for your wardrobe.