Adanola’s strongest documented strength is minimalist activewear that fits well, plus genuinely responsive customer service. It holds a 4.3 TrustScore from 22,150 Trustpilot reviews. One buyer said Adanola pieces fit perfectly and “always washes well, maintains shape,” another said they “instantly received really great customer service and a fantastic resolution,” and a mum said support “replied to me very promptly the next day” about a faulty birthday gift. Adanola is a Manchester-based activewear brand, according to the Financial Times, which said its affordable leggings are chasing Lululemon. What sets it apart is its clean, neutral, “everyday uniform” aesthetic, which founder and chief brand officer Hyrum Cook described to Elle as clean, minimal and neutral.
Adanola’s best-known product is the Ultimate Leggings, which Heat priced at £39.99 and Elle at $65 in the US. Who What Wear says the leggings use a four-way stretch fabric of 70% recycled polyamide and 30% elastane, and they come in regular and tall lengths. Adanola also sells sports bras, shorts, seamless leggings, flared yoga pants, sweatshirts, knitwear and swimwear. Heat says celebrity fans include Molly-Mae Hague, Rochelle Humes and Michelle Keegan, and Who What Wear says Kendall Jenner loves the leggings. Adanola is also stocked at Selfridges, according to Lyst.
The honest caveat: some long-time buyers say quality has declined, and some report order problems. One buyer said leggings bought at full price “are clearly second hand!!!” and another was told to wait 30 days for a refund on a missing parcel.
✅ 4.3 TrustScore from 22,150 Trustpilot reviews
✅ Clean, minimal, neutral designs
✅ Ultimate Leggings from £39.99 / $65
✅ 70% recycled polyamide fabric, per Who What Wear
✅ Regular and tall lengths
✅ Fits and lasts: “always washes well, maintains shape”
✅ Fast support: “resolved with 3 hours!”
✅ Celebrity following, per Heat and Who What Wear
✅ Stocked at Selfridges
✅ Wide range from leggings to knitwear and swim
✅ Replies to reviews with named support agents
✅ Invites reviews from all customers
❌ Some long-time buyers say quality has declined
❌ Newer fabrics described as thin or bobbling
❌ Items arriving used or wrong
❌ Missing parcels and slow refunds reported
❌ International returns at customer’s expense
❌ Regular length runs long for petites, per Who What Wear
❌ Sizing inconsistent on some items, like swimwear
We analyzed Adanola’s UK Trustpilot profile (22,150 reviews, a 4.3 TrustScore, with review invitations and an AI-assisted reply tool; the star distribution wasn’t available in our sample), plus reviews from Heat, Who What Wear, Elle and The Quality Edit, and Financial Times coverage. Many reviewers on Adanola’s profile aren’t shown with a country, so customer quotes note where details weren’t available. GlossGirly has no commercial relationship with Adanola that affects this verdict. Fit tip: check Adanola’s size guide for each style, since buyers say fit varies between products.
Adanola’s appeal is its understated, neutral aesthetic. Pieces are designed to work for workouts, errands and lounging, which explains the “everyday uniform” positioning. The range has grown from leggings and bras into flared yoga pants, wrap-over leggings, shorts, sweatshirts, knitwear and swimwear. Colours like coffee bean are popular. Who What Wear’s tester praised the thoughtful design and found the Impact range supportive for higher-intensity workouts.
The Ultimate Leggings are high-waisted, with no front seam, and Heat says they stay up through tough workouts. Who What Wear found the regular length still long for petite wearers. Many Trustpilot buyers say pieces fit perfectly, wash well and keep their shape. Some long-time customers feel newer materials have changed, describing fabrics as thinner, flimsier or prone to bobbling, and one said leggings no longer sat the same. Check reviews for specific products before buying.
Customer service is one of Adanola’s strongest areas. Trustpilot is filled with reviews naming support agents who resolved issues within hours, including wrong items, missing parcels, faulty products and refund delays. One buyer said an issue was resolved within three hours, and another said a delayed refund was processed within an hour of contacting support. A minority of buyers had worse experiences, such as being asked to wait 30 days for a missing parcel investigation.
Most buyers describe quick delivery and smooth ordering. Problems include missing items, parcels arriving opened, wrong items, and in one case, leggings that appeared second-hand. A Canadian buyer said she paid duties on her order, and returning an ill-fitting swimsuit from Canada was at her own expense, which made exchanges costly. International shoppers should factor in duties and return costs.
Adanola’s signature high-waisted leggings with no front seam, in regular and tall lengths. They’re best for Pilates, gym and everyday wear. Petites may want to check length.
A soft, supportive sports bra that one buyer called buttery soft. It’s best for low- to medium-impact workouts.
Flared leggings for yoga and casual wear, tested by Who What Wear. They’re best for a relaxed, everyday look.
Pocketed shorts for running and training. They’re best for warm-weather workouts.
“Thanks Lizzie for helping when I received the wrong item.” — Aoife, Trustpilot reviewer (country not shown, 5 stars, Adanola order)
“Between Lizzie and Will it was dealt and resolved with 3 hours!” — Lola, Trustpilot reviewer (country not shown, 5 stars, Adanola order)
“My issue was dealt with efficiently and I will definitely order again.” — Carla, Trustpilot reviewer (country not shown, 5 stars, Adanola order)
“Arrived very quickly. Perfect” — Dorothy, Trustpilot reviewer (country not shown, 5 stars, Adanola order)
“Feeling valued as a loyal customer.” — Clare, Trustpilot reviewer (country not shown, 5 stars, Adanola order)
Adanola is worth it for anyone who wants stylish, minimalist activewear that works in and out of the gym, especially leggings. Check the size guide for each style, read recent product reviews for fabric changes, and factor in duties and return costs if you’re shopping internationally. If you need high-performance technical gear, compare with specialist sports brands.
Feature | Adanola | Lululemon | Gymshark | Girlfriend Collective | Vuori |
Style | Minimal, neutral | Performance and lifestyle | Gym-focused | Sustainable basics | Performance lifestyle |
Signature leggings price | £39.99 / $65 | Check site | Check site | Check site | Check site |
Fabric | 70% recycled polyamide (Ultimate Leggings) | Check site | Check site | Recycled fabrics | Check site |
Trustpilot score | 4.3 (22,150 reviews) | Not checked | Not checked | Check prior review | Not checked |
The Ultimate Leggings cost about £39.99 in the UK or $65 in the US.
Manchester, according to the Financial Times.
Reviewers say the Ultimate Leggings are supportive and stay put for workouts. Check product reviews for specific styles.
Yes, regular and tall.
Yes, but international buyers may pay duties and return shipping.
Adanola has earned its popularity with clean, versatile activewear, flattering leggings and genuinely fast, friendly customer service, reflected in its 4.3 TrustScore from more than 22,000 reviews.
The trade-offs are reports of declining fabric quality, occasional order mistakes, and costly international returns. Read recent reviews and check sizing. For stylish everyday activewear, Adanola is a solid recommendation.
Category | Score |
Design & Style | 9.0/10 |
Customer Service | 9.0/10 |
Comfort & Fit | 8.5/10 |
Price & Value | 8.0/10 |
Delivery | 7.5/10 |
Sizing Guidance | 7.3/10 |
Quality Consistency | 6.8/10 |
International Returns | 6.0/10 |
Overall | 7.8/10 |