Proper Cloth’s strongest documented strength is beautifully made custom shirts backed by a genuine commitment to fit. It holds a 4.9 TrustScore from 765 Trustpilot reviews, with 96% five-star. A decade-long customer said “The quality of the fabrics and the tailoring are superb,” another said “I have 8 proper cloth shirts and each one is perfect,” and a third said “well-made custom clothes are only a few $$ more over off the rack.” Proper Cloth is a New York-based custom menswear company that Gear Diary says launched in 2008, with showrooms in New York and Washington, D.C. What sets it apart is its data-driven Smart Sizes system and its Perfect Fit Guarantee, under which Proper Cloth will remake your shirt in a new size, fabric or style for free if it doesn’t fit.
Proper Cloth says you can create your custom size in about 2 minutes by answering 10 questions, without a tape measure, or book an in-person fitting. Shirts are delivered in about two weeks. Proper Cloth’s guarantee page offers up to two complimentary remakes to fine-tune size and style, and its gift page advertises free 60-day returns and remakes. The guarantee covers shirts, casual pants and tailored clothing (suits, jackets and trousers), with slightly different approaches for each. Gear Diary reported fabrics starting around $85 in an older review, so check the current site for prices. Proper Cloth also sells cashmere and casual basics.
The honest caveat: getting the fit right can take time. One buyer said “It can take time to get sizes dialed in,” and another said “After two remakes I now have clothes that finally fit beautifully.” Proper Cloth hasn’t replied to negative Trustpilot reviews and hasn’t recently invited reviews.
✅ 4.9 TrustScore from 765 Trustpilot reviews, with 96% five-star
✅ Superb fabrics and tailoring, per long-time buyers
✅ Smart Sizes: create a custom size in about 2 minutes, per Proper Cloth
✅ Perfect Fit Guarantee with free remakes
✅ Up to two complimentary remakes, per Proper Cloth
✅ Delivery in about two weeks
✅ Showrooms in New York and Washington, D.C.
✅ Online fit consultations: “Excellent online consultation experience.”
✅ Custom shirts, suits, jackets and trousers
✅ Saved size profiles for easy reordering
✅ Huge fabric selection
✅ NYC-based expert support
❌ First orders often need remakes
❌ Pricier than off-the-rack shirts
❌ Some wool suits wrinkle in transit, per a buyer
❌ Trouser fabric selection could be broader, per a buyer
❌ Remakes require returning shirts to New York
❌ Hasn’t replied to negative Trustpilot reviews
❌ Patience required to perfect fit
We analyzed Proper Cloth’s Trustpilot profile (765 reviews, a 4.9 TrustScore, 96% five-star and 2% one-star, with no recent review invitations and no replies to negative reviews), plus reviews from Gear Diary and Modern Fellows, and Proper Cloth’s own guarantee and sizing pages. GlossGirly has no commercial relationship with Proper Cloth that affects this verdict. Buying tip: wash your first shirt once before assessing fit, as Proper Cloth recommends, then use your complimentary remake to fine-tune.
Proper Cloth’s Smart Sizes system asks about 10 questions and uses data from tens of thousands of customers to calculate a custom size, according to Proper Cloth. You can also send measurements, copy a shirt that fits well, or book a showroom or online fitting. Buyers say online consultations are helpful and personal. One said a stylist answered every question about fabric, colour, collar and sleeve. Several buyers recommend visiting a showroom if you want the best chance of a perfect first fit.
Fabric quality is one of Proper Cloth’s biggest strengths. Buyers praise superb fabrics, excellent construction and the look of a perfectly fitting shirt. Modern Fellows described details like mother-of-pearl buttons, split yokes, removable collar stays and side-seam gussets. The fabric range covers dress shirts, wrinle-resistant options, performance shirts, oxford cloth and cashmere. One buyer said the trouser fabric selection could be more interesting, though it has improved.
Proper Cloth’s guarantee is central to its appeal. If your first custom shirt doesn’t fit exactly how you want, Proper Cloth will remake it in a new size, fabric or style at no extra charge, and its guarantee page mentions up to two complimentary remakes. Buyers say remakes are fast and easy, and one buyer who picked the wrong measurements on trousers received a new pair at no cost. To process a remake, Proper Cloth asks you to return the original shirt to New York. Once your size is dialled in, reordering takes minutes.
Customer service gets consistent praise across email, phone and video. Buyers describe support going above and beyond, including replacing a wool suit that wrinkled badly in transit. Orders arrive in about two weeks. Proper Cloth isn’t the cheapest option, but buyers repeatedly say the quality and fit justify the price compared with off-the-rack shirts.
Custom dress shirts in hundreds of fabrics, with the Perfect Fit Guarantee. They’re best for professionals who struggle with off-the-rack fit. Wash once before assessing fit.
Custom suits with tailored clothing fit adjustments. Ask about fabric weight and wrinkle resistance if you travel often.
Custom dress and casual trousers with adjustable fit and style. They’re best for buyers who want fine-tuned trouser fits.
An in-person fitting at Proper Cloth’s New York or Washington, D.C. showroom. It’s best for getting your fit right on the first try.
“Wish the trousers fabric selection was bit more interesting” — JG, Trustpilot reviewer (Canada, 5 stars, Custom trousers)
“You must either be patient, or plan to go into one of their locations” — Tommy McEvoy, Trustpilot reviewer (US, 5 stars, Custom shirts)
“I initially picked wrong measurements” — fw, Trustpilot reviewer (UK, 5 stars, Dress pants)
“Excellent online consultation experience.” — Woo, Trustpilot reviewer (Japan, 5 stars, Custom shirts)
“Complimentary remakes on custom shirts” — Kalvin K, Trustpilot reviewer (Canada, 5 stars, Custom shirts)
Proper Cloth is worth it for anyone who struggles to find shirts that fit well and wants premium fabrics and construction. Start with one or two shirts, use your remake to perfect the fit, and reorder once your size is saved. If you need shirts immediately or want the lowest price, off-the-rack shirts are quicker and cheaper.
Feature | Proper Cloth | StudioSuits | Hockerty | Sartoro | Huckberry |
Specialty | Custom shirts and tailoring | Custom suits | Custom clothing | Custom menswear | Off-the-rack menswear |
Fit guarantee | Free remakes | Check site | Check site | Check site | Check site |
Delivery | About 2 weeks | Check site | Check site | Check site | Check site |
Showrooms | NYC, Washington D.C. | Check site | Check site | Check site | Check site |
Trustpilot score | 4.9 (765 reviews) | 4.6 (about 6,700 reviews) | 4.2 (about 24,000 reviews) | 4.8 (200 reviews) | 4.9 (about 1,000 reviews) |
If your first custom shirt doesn’t fit, Proper Cloth will remake it in a new size, fabric or style for free.
About two weeks.
No. Proper Cloth’s Smart Sizes system creates a size from about 10 questions.
Yes. It makes custom suits, jackets, trousers and casual clothing.
Yes. It makes custom suits, jackets, trousers and casual clothing.
Proper Cloth is one of the best custom shirtmakers available. Superb fabrics, excellent construction, smart sizing, free remakes and outstanding service explain its 4.9 TrustScore and decade-long customers.
The trade-offs are premium prices and the patience needed to perfect your fit. Use the remake guarantee and visit a showroom if you can. For anyone who wants shirts that truly fit, Proper Cloth is a strong recommendation.
Category | Score |
Fabric Quality | 9.5/10 |
Customization | 9.5/10 |
Fit (After Remakes) | 9.3/10 |
Customer Service | 9.3/10 |
Fit Guarantee | 9.3/10 |
Delivery | 8.5/10 |
Price & Value | 7.5/10 |
First-Order Fit | 7.0/10 |
Overall | 8.7/10 |