New Nordic has been around since 1990, founded in Sweden by Karl Kristian Bergman Jensen, with Marinus Blåbjerg joining as co-owner two years later. The company built its business on herbal supplements aimed at what it calls “beauty from within,” and Hair Volume is its best-known product, sold widely through pharmacies and health retailers on both sides of the Atlantic. It’s the kind of supplement that shows up in a lot of hair-thinning searches, so we pulled the actual ingredient panel, checked what’s backed by something more than marketing copy, and worked out whether the price makes sense.
Here’s the full breakdown per tablet, since this is the part most reviews skip over:
Ingredient | Amount |
Biotin | 3,000 mcg (1,000% DV) |
Pantothenic acid | 20 mg (400% DV) |
Zinc (as zinc oxide) | 15 mg (140% DV) |
Copper (as copper sulfate) | 2 mg (220% DV) |
Apple extract 5:1 (with procyanidin B2) | 300 mg |
Millet extract 5:1 | 250 mg |
Horsetail extract | 200 mg |
L-methionine | 50 mg |
The formula is dairy-free, GMO-free, and gluten-free, manufactured in Sweden. Biotin and zinc are both genuinely linked to normal hair and skin function at a basic nutritional level, which is a fair claim. The procyanidin B2 in the apple extract is the more interesting ingredient, New Nordic’s own marketing says it’s “been studied for its role in hair growth,” though the product page doesn’t link a specific clinical trial for Hair Volume itself. Worth knowing going in: we couldn’t find an independent, published clinical trial on this exact formulation, just ingredient-level research on some of its components individually.
A 30-tablet bottle runs $25 in the US, enough for a month at the labeled one-tablet-per-day dose. The 90-tablet size costs $51.30, which works out to a modest per-tablet discount over buying the smaller bottle three times. It’s also sold across the UK and Europe through pharmacies like Holland & Barrett, where it typically runs in the mid-to-high £20s for the 30-count, so pricing is broadly consistent across both markets rather than one region subsidizing the other.
The label calls for one tablet daily with food or a drink, and specifically says not to exceed that dose. Like most hair supplements, this isn’t something that shows results in a week, the biotin-zinc-botanical combination is built around supporting the hair growth cycle over months, not days, so a single bottle is really just a trial run rather than a fair test of whether it works for you. Consistency matters more than the specific time of day you take it.
New Nordic has grown well past its original hair-focused tablets. The current catalog includes a Magic Magnesium range in citrate, malate, and glycinate forms across tablets and gummies, a Longevity line built around creatine and L-ergothioneine, collagen and hyaluronic acid “shots” in sachet form, and a skincare collagen filler. Hair Volume itself now comes in gummy and liquid-shot versions too, not just the original tablet, for anyone who’d rather skip swallowing a pill every day.
Hair Volume makes the most sense for people dealing with general hair thinning tied to stress, diet, or hormonal shifts like post-menopause, areas where nutritional support has a reasonable, if modest, evidence base. It’s a weaker fit for anyone expecting it to meaningfully affect a diagnosed medical condition like pattern hair loss, that’s a conversation for a dermatologist, not a supplement aisle. Anyone already taking a separate biotin supplement should also check their combined dose against this one before stacking them.
The ingredients are dosed at levels tied to normal hair and nail health, and the formula is transparent about what’s in it. But we couldn’t find an independent clinical trial on this specific product, so results are better described as plausible than proven, and they vary a lot by what’s actually causing someone’s hair thinning.
New Nordic doesn’t publish a specific timeline, but supplements built around the hair growth cycle typically need several months of consistent daily use before any change would be noticeable, if it happens at all.
At 3,000 mcg, it’s well above the standard recommended daily amount. That’s common in hair supplements, but high-dose biotin can interfere with certain thyroid and cardiac blood tests, so it’s worth mentioning to a doctor before any lab work.
It’s sold directly and through major pharmacy retailers in both the US (around $25 for 30 tablets) and the UK (through chains like Holland & Barrett), plus gummy and liquid-shot versions for people who prefer not to take a tablet.
New Nordic Hair Volume is an honestly labeled, well-dosed nutritional supplement built around biotin, zinc, and a handful of botanical extracts, with a company history stretching back to 1990. What it isn’t is a clinically proven fix for hair loss, the evidence sits at the ingredient level rather than the finished product, and a fair trial means budgeting for several months, not one bottle. For general thinning tied to stress or diet, it’s a reasonable, low-risk option to try. For anything more serious, a dermatologist is still the better first stop. If you’re building out a broader self-care routine, our Oak & Luna gift guide covers another category of small, everyday self-care upgrades worth considering.